Design Essentials is ALWAYS in the back bar...

From the moment I learned that Design Essentials was founded by Cornell McBride Sr., a Black man with a vision to bring scientifically backed, texture-inclusive products to the professional beauty space, I felt a connection.

There’s something powerful about knowing a brand was created for us, by us—with the intention of honoring the science, versatility, and heritage of textured hair.

We’re not an afterthought in this brand. We’re the blueprint.

Too often, the beauty industry profits off of our culture without pouring back into our communities. But Design Essentials is different. They create with intention, they listen to the needs of Black stylists and clients, and they show up—in salons, at trade shows, in education, and in homes across the country.

That matters to me. Deeply.

Salon-Quality Formulas That Actually Deliver

Let’s be real: We’ve all had that moment of disappointment when a product smells nice and promises the world but leaves your hair dry, crunchy, or coated in residue.

Design Essentials doesn’t play those games.

From the first time I used their Almond & Avocado Moisturizing & Detangling Shampoo, I was hooked. My hair felt clean—but not stripped. And the conditioner? Melted into my strands like butter. The detangling process? Cut in half. No lies, no exaggeration.

Their products are formulated for performance, and you can feel it immediately.

Whether you’re natural, relaxed, loc’d, transitioning, or protective styling, there’s a line within Design Essentials that meets you exactly where you are:

• The Sleek Edge Control gives hold without flaking

• The Oat Protein & Henna Deep Conditioner strengthens and softens

• The Curl Enhancing Mousse gives definition without crunch

• The Therapeutics Anti-Itch Scalp Treatment soothes scalps with real relief

It’s not just the results—it’s the consistency. I can recommend Design Essentials with confidence to clients, knowing they’ll get salon-level results at home.

A Brand That Evolves With Us

Our community is evolving. We’re learning more about our scalp health, internal wellness, and the long-term effects of ingredients.

And guess what? Design Essentials is evolving too.

They’re transparent about their ingredients, mindful about product development, and open to feedback. Their newer product lines are paraben-free, sulfate-free, and filled with nourishing botanicals that support not only beautiful hair—but healthy hair.

In a world where wellness and beauty are finally intersecting, Design Essentials continues to hold its own—and lead with grace.

 Why I’ll Always Recommend Design Essentials

Design Essentials is more than a product line. It’s a love letter to textured hair—and the people who wear it proudly.

✔️ Salon-trusted
✔️ Results-driven
✔️ Rooted in culture
✔️ Backed by science

So whether you’re a fellow stylist, a product junkie, or just starting your healthy hair journey—give Design Essentials a try. Your hair will feel the difference. 

With love and deep respect for your crown,
– Eboni B.
Licensed Cosmetologist | Certified Trichologist | Founder of Texture Luxe